Experience.
♟ I believe strategy is never one size fits all.
With the right tools, processes and AI-informed signals, teams gain alignment, clarity of vision to make confident decisions and execute plans that accelerate meaningful business outcomes.
💁🏻♀️ I champion the user, always.
When we understand real needs and challenges, and validate quickly using AI-driven research and signals, we set clearer priorities, strengthen product-market fit and create experiences that drive both customer love and commercial business results.
💖 I genuinely love what I do.
I am passionate about building inclusive, high-performing teams, investing in growth and development, and empowering people with AI-forward ways of working. This creates a culture where we elevate each other and deliver thoughtful, end to end product experiences that have real impact.
Recent focus:
→ Driving efficiency with AI workflows
→ Work closely with customer teams to rep Product
→ Drive commercial goals through product strategy
→ AI prototyping & rapid ideation
→ Strategic & ethnographic research
→ Outcome based product strategy and prioritisation
→ Systems to measure success
→ UX best practice & critical thinking
→ Workshop facilitation
→ Concept research and validation
Culture Amp - Director of Product + Design
May 2023 - present
Leading Culture Amp’s Performance Product teams
Developed and communicated the Performance Vision across multiple levels, including Product Group and wider organisation, aligning stakeholders around strategic priorities.
Drove AI-first innovation within the Performance product, with the launch of two single-shot generative features that help users write higher-quality feedback faster, improving response quality and reducing time-to-completion.
Championed AI-enabled workflows across Product Management, improving team efficiency through rapid research synthesis, accelerated decision-making, and faster validation of market and customer signals.
Supported AI up-skilling initiatives across the team, enabling PMs and designers to adopt AI tools for ideation, discovery, competitive analysis, and delivery, raising the quality and speed of outputs.
Led the narrative and trade-off discussions for the Perform product rebuild and release strategy, earning praise from senior leadership for clarity and actionable recommendations.
Supported high-value renewals, through proactive engagement, global customer calls, and roadmap walkthroughs, directly influencing renewal outcomes.
Collaborated with key global ENT clients to deliver tailored insights and personalised demos, strengthening long-term customer relationships.
Drafted and prepared content for Roadshows, enabling multiple executives to present with cohesive messaging and clear narratives.
Co-coordinated cross-functional teams, including Product Marketing and Sales Consultants, to craft messaging for Performance Webinars, achieving strong attendance metrics exceeding industry benchmarks.
Developed three-pathway presentations and feature mockups to articulate product vision and near-term roadmap, directly contributing to upsell opportunities and customer confidence.
Nominated for the Camp Leadership Award and recognised internally for enabling teams to deliver results with autonomy, accountability, and strategic focus.
Fostered a one-team mindset across 7x remote design, engineering, and product teams, improving collaboration and decision-making across domain boundaries.
Crafted consolidated narratives and socialisation plans for new initiatives, ensuring clear communication, adoption across global teams, and alignment with organisational goals.
Reejig - Head of Product and Experience
Dec 2021 - May 2023
Forging a path for Reejig’s first Product Experience team
Led product strategy for Reejig’s AI-native workforce intelligence platform, shaping features built on ethical, audited AI models that delivered talent insights, skills matching, and workforce planning at enterprise scale.
Built out Reejig’s very first Product Experience team of Designers and Product Managers: 8 talented humans that constantly energise and brighten my day-to-day.
Worked with a cross-functional team to design and build an accessible, world-class design system - designing for inclusion and ensuring our product is usable for all.
Defined and implemented customer health tracking (NPS, CES and Utilisation dashboards), allowing us to measure the impact of our work and respond with purpose.
Centralised customer insights in a brand new Research Repository housing all our user interviews and learnings. We can now pull together deep insights and make data-driven decisions.
Defined User Personas, helping us to align on a deep understanding of our audience and create a valuable, tailored and intuitive product experience.
Crafted and launched an entirely new website in collab with our awesome marketing and tech teams.
Launched our very first employee experience product - allowing an individual to imagine their potential and guide them towards it.
Archistar - Head of Design
Dec 2020 - Dec 2021
Led and grew the design team and product squads. Building out Product, Brand, Content and Research Design.
Scaled and structured design team
Reshaped the Product space into cross functional squads
Identified user needs and gaps in product to prioritise development
Designed career ladder frameworks
Created Experience team handbook
Set up Research Repository for centralised insights
Led product strategy & information architecture
Implemented a Design System
Defined and evolved Brand Identity
Deputy - Head of Experience Design
June 2018 - Nov 2020
Led and grew a team of talented Product Designers across the entire product offering. Responsible for systems, tooling and processes. Contributed to strategic direction and organisational excellence.
Product strategy and innovation
Scaled team globally from 8 to 21 Designers
Strategic planning for scaling / careers ladders
Conducted ethnographic research to support international expansion
Implemented Copilot (Design System)
Centralised insights from all departments to better understand user needs
Check out my full experience on Linkedin
What they say.
“ I had the biggest privilege to work alongside Mim at Reejig in the leadership team. She is dedicated, focused and excels at what she does. She brought our design and product vision into reality while empowering every individual and the team to collaborate but also take ownership. She is a true leader and also a genuine person who cares for the people and a vision to build something awesome!
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Eric Bae
CTO @ Reejig
“ When Mim first arrived at DT, and sat at the desk front of mine, I wasn't quite sure what to make of her. What I first mistakenly interpreted as being quiet was actually an early indication of her epic focus and work ethic. The stream of people coming to her desk with questions early on only continued as I realised that Mim has a knack for making herself indispensable on projects though her attention to detail, being deeply and engaged with the UX and Dev groups, and of course, owning the design. Through her commitment, she quickly becomes the go-to person. When I asked Mim the first of many "how do you do this in Photoshop" questions, I quickly learned she is a patient tutor, passionate about design and methodology, and an f-in awesome person.
I'm proud to say that Mim quickly became one of my most valued colleagues at DT, always ready to throw herself into the breach and produce superior work. I'm sure you can see the excellence in her work from her portfolio. What you can't see, and what I appreciated the most, is the invaluable impact Mim has on her projects, her colleagues, and the organisation, day in and day out.
Mim is an advantageous addition to any design team or effort.
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Ari Weissman
Sr. Director, UX & Community @ Crownpeak
“ I have had the pleasure of working alongside Mim for over a year, and I can confidently say that she is an outstanding leader in product & design. Mim has an exceptional ability to balance technical feasibility with user desirability, resulting in innovative products that exceed customer expectations.
As a product and user experience design leader, Mim has a deep understanding of user needs and is highly detail-oriented. Mim's talent for design is matched by her ability to lead cross-functional teams. She consistently inspires confidence and trust in her team, creating a vision for the product roadmap and guiding the team towards that vision with a mix of strategic thinking and excellent communication skills.
Mim is a top performer who consistently delivers exceptional results and inspires those around her to do the same. She is a natural leader who is able to collaborate effectively with cross-functional teams, and her passion for excellence in design & product is evident in everything she does.
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Dr. Shujia Zhang
Co-Founder & Chief Data Officer @ Reejig
“ Mim first came to me as a freelancer and immediately I knew I needed to hire her, so I did. She oozes talent and charisma, she landed on her feet running and took the team along for her ride. Her approach to every task as an opportunity to create world class experiences is as fresh as her ideas. She is highly collaborative, presents, executes, has a mean eye for detail, consistency and approach to best practice. I wish I could of held on to her for longer.
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Jason Massarotto
Director of Experience Design @ AKQA
“ Mim joined Deputy as Experience Design Lead on our growth team, and very quickly demonstrated that she's a born team leader: improving our UX process, championing our users widely, and introducing team rituals to elevate the quality of Deputy's product experiences.
These attributes are why she was promoted to Head of Experience Design and tasked with building out the Experience Design function. She quickly scaled the team, hiring superstar designers and nurturing a culture of collaboration and positivity. Her thoughtfulness, work ethic, eye for high-quality design and ability to give critical feedback earned her a huge amount of trust and respect not only from the designers she managed but the wider Deputy team.
Mim is naturally strategic. She embraces design-thinking as a means to inform business strategy and to communicate how design impacts business outcomes. Her ability to meticulously plan initiatives and execute on them in a timely manner is something I highly valued. In fact, the processes, tools and rituals she introduced are still very much used (and loved) by our team today.
I'm so grateful for the legacy Mim left behind at Deputy. I learned so much from her leadership and her passion for design, strategy and empathy. I whole-heartedly recommend her as a Design Leader, Senior Leader and Manager.
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Lisi Schappi
Director of Design @ Deputy